Worldspreads - Director Suki Singh

Produced for 'Refresh Digital Communications'
Detail: 2 x 20 seconds, shot HD on Canon5D (sync)

Everything about this job – from the cut of the suit to the nuances of the body language and delivery were critical. It was for screening on financial channels to attract the attention of city traders and even had to work without sound, via muted screens in trading rooms. Due to the nature of the subject we had to be extremely careful to avoid any ‘wide boy’ associations, since this would have been really damaging.

Northern Bank - 1 x 50" brand commercial. 6 x 30 seconds tactical

Agency: Elm House Creative
Detail: 1 x 50 seconds brand commercial.
6 x 30 seconds tactical commercial
Shot on Red

With no initial budget guidelines to work within, we had to provide options regarding directors and the approach. We worked tirelessly on a highly detailed production proposal with all the options in place, which eventually led to Laurie Castelli being the chosen director.

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