The death of a loved one in the family is a hugely sensitive subject, but the script from Bray Leino in Bristol for Sun Life Direct navigated that fine line to show that there is financial assistance to help families cope with the financial burden and the creatives chose Laurie Castelli to translate their script for the screen.
With the World Cup just around the corner, we’re building ourselves into a fever pitch and are poised for kick off, ready to pitch for any football-related projects you have in the tunnel.
Our previous commercials around earlier World Cups have included Umbro with the England team in a POW camp, EDF congas and Milk with Peter and Kasper Schmeichel. N.B. The highlight of producer and Manchester City fan Simon’s football career came in the latter, when scoring past Peter Schmeichel :)