Dolphins do Gucci

Matt Berndt is often pigeon-holed as a car director - with good reason when you see his exceptional work for Porsche, Mercedes, BMW and Toyota. However, as his car commercials often feature as much lifestyle as shiny metal, it’s not surprising that this beauty spot for Gucci perfectly demonstrates his other talents.

If you have any projects (Cars, Food, Beauty, etc) on the horizon, or any scripts we could take a stab at, we would be delighted to help.

Luke Kemp
Head of Technical / Client Services.

Gucci Black: Director – Matt Berndt

Sometimes it only needs a great location and high fashion models to create that authentic James Bond atmosphere; a simple, bold setting befitting the product and the mystery surrounding an enigmatic, beautiful woman.

To create this Matt opted to shoot in the Miami Keys, working with only a small team, as the shoot was all hand held. This approach enabled a lot of spontaneity and creative freedom, meaning too that he could shoot the entire story in just one day.

The speedboat was organized, but the dolphins were a wonderful gift when they showed up for three minutes and followed the boat. Fortunately, Matt was quick enough to incorporate them - brilliant!

Technical: The commercial was shot on Alexa and C300
Music: La Roux - 'In For The Kill'

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