Our new pan-European commercials for Photobox were directed by Suki Singh, with creative by Colin Melville. They feature complex parallax sequences, created by manipulating layers of specifically shot, perfectly lit stills - which was critical if the Parallaxes were to be convincing.
Production involved a 2 day stills studio shoot plus a 3 day live action location shoot and included a mind-blowing number of wardrobe changes to place all the featured artists, background artists and standby kids into numerous environments.
The painstaking post-production was directed by our very own Simon Devine.
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