5 x days location shoot £100,000 (€115,000) including in-vision artists’ buyouts

Despite there being very little budget available for such an ambitious script ‘we want to encapsulate every aspect of Tunisia’ we accepted the challenge and took a package holiday approach and tech-recced every location within the space of a week. Since there was no filming infrastructure that we felt happy with, we then took a ‘Road Show’ approach and took absolutely everything with us including the cast.

We worked closely with the Tourist Board officials and put an enormous amount of effort into planning and scheduling; this was vital to get all the locations we needed. The result was a polished and well produced commercial for an extremely modest budget.

Tunisian Tourist Board

Director's Bio

As well as being one of the few British Directors to win the Palme D’Or at Cannes, which he did for his work on Mercedes, Roger is best known for his work on BMW and international clients such as Procter & Gamble, Peugeot and Dell.

Specialising primarily in cars, food and beauty, his lighting style and exceptional quality of image have become Roger’s trademarks.