The initial idea of snappily editing the product range a stage further to be more upmarket in keeping with the company's rising profile. more
This is the second commercial we’ve shot for Bathstore, where we took the initial idea of snappily editing the product range a stage further to be more upmarket in keeping with the company's rising profile.
As one of the largest retailers of bathroom products, it was important to show the impressive range and the price/offers in a modern stylistic manner.
Eight products incorporated into various mini sets each requiring different styles and finishes, many needing plumbing (that worked), were shot over the course of the day.
The nature of the products and the amount of chrome meant that we needed the clean, absolute clarity of image that Hi-Def achieves so well.
The off-line was done at Wilcox and Wilcox and the on-line with Paul Ratten at Nice Biscuits.
- They make the people at Bathstore very happy
They make tight budgets go a very long way
They help us make extremely effective ads for an extremely demanding client.
They make these ads look stunning.
They make it look almost effortless.
They make my life easier.
They didn’t make me write this.
As a director Rob lights all his own work, creating exquisite results; especially with food.