The priority was beautiful cinematography and clever distillation of the ideas, so we needed good weather and the right locations to replicate Ireland in full summer with Friesian cows grazing happily. In addition, we needed four interior locations to cover the product enjoyment scenes and South Africa provided the solution.

The agency knew – and was very specific - about what they wanted to achieve and through a combination of Rob’s direction and truly beautiful lighting we ticked all the right boxes. Shot over three highly productive and enjoyable days, we brought the rushes back to conduct the post at Rushes in London.

Director's comment

"The toys came out on this Avonmore shoot. I utilised periscope lenses to give us a cow's eye view of blades of grass and mini skater dollies to track around cereal bowls at muesli height!! Great fun to shoot in Cape Town and lots of variety for me as a director. Shooting on RED and making use of the fantastic Resolve suite at Rushes made for a cutting edge solution to some lovely scripts from IIBBDO." Rob Payton

Avonmore All Spots

Director's Bio

After a successful career at the BBC as both a film cameraman and a director, Rob worked as a DOP for many of the UK’s finest directors.

As a director Rob lights all his own work, creating exquisite results; especially with food.