With such mixed criteria, shooting retail fashion can be tricky, but our director Matt Winn and Principles Agency Creative Director Keith Lishman worked closely to produce a series of elegant and successful commercials for Fifty Plus.

We shot 3 commercials (Autumn, Winter & Occasion Wear) on 'Red Epic' in and around various locations in central London over three days. Fortunately good weather was on our side as an added bonus considering the number of wardrobe and location changes.

Fifty Plus - Autumn

Director's Bio

Not only has Matt directed over 100 commercials for the likes of Bells Whisky, Burger King, the Financial Times and the BBC, but he has directed two feature films and has sold over 200,000 albums with his band D*Note.