Sometimes it only needs a great location and high fashion models to create that authentic James Bond atmosphere; a simple, bold setting befitting the product and the mystery surrounding an enigmatic, beautiful woman.
To create this Matt opted to shoot in the Miami Keys, working with only a small team, as the shoot was all hand held. This approach enabled a lot of spontaneity and creative freedom, meaning too that he could shoot the entire story in just one day.
The speedboat was organized, but the dolphins were a wonderful gift when they showed up for three minutes and followed the boat. Fortunately, Matt was quick enough to incorporate them - brilliant!
Technical: The commercial was shot on Alexa and C300
Music: La Roux - 'In For The Kill'
Gucci Black 60sec
But his stunning visuals and emotional storytelling have also worked wonders for clients such as Armani, Microsoft, Panasonic and Gucci.