BMWi 'A new kind of mobility'How do you shoot a car that’s not yet been built? A car that’s so secret yet it has to feature in a large metropolitan city? You don’t, you simply shoot the film without the car.
This was Matt’s fifth project with CGI cars set into a photo-real environment. The live action was shot conventionally with a Russian arm and the film edited as an accurate off-line, with all the shots carefully pre-sized, re-sized, staged and planned. It only took a day and a half to shoot the live action in Vancouver, but six weeks to render the cars.
All sequences the BMWi car was created in 3DMatt stayed with it throughout. With his extensive background in animation, GCI and car photography, he knows how to push it just that little bit further to achieve absolute perfection.
BMWi 'A New Kind of Mobility’
But his stunning visuals and emotional storytelling have also worked wonders for clients such as Armani, Microsoft, Panasonic and Gucci.