Primarily a DRTV commercial, the brief was to present James Villas as an up-market self-catering holiday preference. The commercial needed to be an eclectic mix of all things Mediterranean and Lefkas, Greece provided the generic diversity needed.
Using an Athens based crew (who were great!) we worked in close co-operation and when the weather turned decidedly gloomy, it was agreed that in the interests of the job we move the shoot forward to the prep day. It was a bit fraught, but we got what we needed most – sunshine.
"Commercials Unlimited brought together a bespoke team of highly talented individuals to work their magic on a relatively small budget project with tight deadlines. I have been mighty impressed with the commitment, creativity and desire to go the extra mile to achieve a fantastic piece of film that redefines the Villa Holiday advertising genre that gives our client a fantastic brand response ad.
I've never seen a happier client! These guys are a pleasure to work with - from initial treatments to final post. I look forward to the chance to work with them on the next campaign. Bravo!!!"
STUART VERNEY - Creative Director - Inferno London.
"This was the first time I’ve worked with Commercials Unlimited - although I have worked with Laurie Castelli in the past – and I found the whole production team fantastic; nothing was too much trouble, the production values were second to none and overall the team were accommodating, supportive and created a real ‘Team Spirit’.
My first experience working with Commercials Unlimited therefore ticked all the right boxes and I would be more than happy to work with them again and to recommend them to friends and colleagues within the industry."
BETSY KELLY- Freelance agency producer. London.
James Villas DRTV vers
His commercials for brands such as Beck’s, Sony, LG and Vodafone have won awards all over the world and been shortlisted at Cannes.