A cry for help from the agency galvanised us into action with just four working days to produce and complete this comic TV commercial. With barely time to get council permission, convert a restaurant / bar into a Call Centre and an adjacent record store, to cast the wonderful amazed Caribbean lady, put the sync crew together and arrange all the post.

This turned out to be a really colourful shoot with Ska and Regge blasting out from every nearby shop. The young acrobat who suspends himself sideways from the lamppost had been featured previously in the press campaign and it was interesting getting him to do this whilst delivering sync dialogue.

“The success of the comedy lay squarely in the casting and in embracing a very much ‘real life’ situation despite the bizarre nature of the performance.

We found an irrepressible lady to play the perfect foil for the young man suspended on the lamppost with their chemistry bringing the whole thing to life. We gave the film a tropical look (even ‘though it was the middle of winter) by pushing the yellow and cyan colours in the lighting and by emphasising these colours in the POS and set dressing.”

‘We had been given our brief from a new and important client, and as an Agency were incredibly conscious of the need to impress. We presented the script to Commercials Unlimited, and then the budget. This was going to be a tricky commercial to say the least – involving Caribbean acrobats and a hectic Brixton location. Within hours of my first meeting with Commercials Unlimited, my mind was at ease.

They had not only fully understood the direction I wanted this production to go in, but had grabbed hold of it with passion and enthusiasm. They took all the worry of short timescales, tight budget and logistical traumas, and presented me with a solution that was over and above our expectations. The shoot went incredibly well, with the outstanding crew working together to create a finished product that all parties were over the moon with.

The communication between Agency / Crew and Client was flawless, and with this in mind we are already planning our next commercial with the same client, which I am looking forward to discussing with Luke and the team.' producer. London.

Western Union

Director's Bio

With a wacky sense of humour and a background in art direction, Ian’s exceptional skills at directing comedy, children and performance are demonstrated by campaigns for the likes of BT, McDonald’s, Dove, Cadbury, Specsavers and Kellogg's.