Tel: (+44) 0 207 470 8791 Fax: (+44) 0 207 504 8171 Mail: mail@commercialsunlimited.net

CS TASTERS


Switch to thumbnail view


Ian Sciacaluga - Suki - Andreas Grassl - Robert Payton - Jean-Paul Seaulieu - Laurie Castelli - Emmanuel Carlier - Farokh Khorooshi - Chris Beckles - Luca Merli - Roger Alexander - Paul Henman - Sandalz - Jean-Paul Frenay - Jason Edwards - Mark Conn - Alexander Soskin - Tom Oesch - Glenn Marshall - Hugh Turvey

 

Ian Sciacaluga

Ian Sciacaluga - Party Poker
Product : Party Poker
Agency : Attenton
A simple, high-mileage idea; various people from different walks of life are seen in everyday situations as they win the jackpot. Be careful where you win is the principal theme throughout.. More

train to gain

Product: British Telecom Freedom Campaign

In ‘Trampoline’, a quiet and reserved businessman sets off early to work and is irresistibly drawn to having a quick bounce on his kid’s trampoline. His joy and unbridled freedom, made evident by his childish uninhibited behaviour, powerfully communicates the message. More
Ian Sciacaluga - BT - for AV Browne

Product - British Telecom Freedom Campaign 'Banister'

Shot on location at Hedsor House near Taplow, the location provided a magnificent bannister where a demure young woman is seized by the urge to slide down it. The stunt was performed using a stunt double for the wider, trickier scenes , with green-screen for the mischievous close up reaction shots. More

 

Ian Sciacaluga - AHI - for The Point

Product - Anglian Home Improvements

The concept, which was created by the Norwich based creative agency 'The Point', was aimed at spreading the good news that more and more people are turning to Anglian for their wide and varied home improvements. This was achieved through the simple premise of word of mouth resulting in Anglian being the ‘most recommended.’ More

Ian Sciacaluga - Brother - E-Graphics / TBWA

Product - Brother 'Office'

This commercial was something of a different departure for Brother insofar as the brief was to present realism as opposed to taking a more stereotyped glossy approach... More

Ian Sciacaluga - NHS - COI

Product - NHS 'Buggies'

A host of babies and toddlers, all between 12 months and 2 years, greet each other in the high street, in a supermarket, in the park and in their neighbourhood with a multitude of jolly hi-fives, thumbs-ups and ‘A’ okay signs. It’s because they’ve all had their MMR jabs More

Ian Sciacaluga - Freeserve - MC Saatchi

Product : FreeServe 'Be Free Campaign'

‘Be Free to do whatever you want.’ This became the tagline that has defined Ian’s most successful advertising campaign to date. The Freeserve spots played on television and in cinemas nationwide and ran for some two years between 2002 and 2004. More

Ian Sciacaluga - Western Union - for WFCA

Product : Western Union 'Amazing'

This turned out to be a really colourful shoot with Ska and Regge blasting out from every nearby market stall.. More

 

Ian Sciacaluga - Western Union - for WFCA

Product : Clean Kent

I wanted to make a film that showed a relaxed and carefree team going about their daily clean-up. I immediately thought of the Seven Dwarves’ cheery song of “Whistle while you work” so Trevor Masterson (the composer) and I set about designing a whistling tune appropriate to these indispensable operatives. More


 

Suki

train to gain

Product: Train to Gain - 1 x day Hi-Definition sync location shoot

Based on the popularity of boardroom antics that surround programmes such as The Apprentice, this commercial features a successful businessman who has reaped the benefits of training his workforce, thus taking his business far beyond that of his competitors whom he ‘thanks’ for their lack of foresight. More

Product- University of Lincoln - 2 x days Super 16mm Budget: £45,000 (€57,000) including in-vision artists’ buyouts)

We incorporated graphics designed to appeal directly to the students to get the salient points across, rather than relying on what would have been a lengthy voice over.More

Suki / Simon Devine - Salaam

Product : Salaam Motor Insurance

All the buildings and various props were hand drawn on paper then these, and all the background elements, were scanned and/or positioned into a 3D world using Cinema 4. More

Suki = CU Short Film 'Rubber Johnny' Tops the BT Vision Download chart

Product: Short Film

The number one download on the BT Vision Download Store – ahead of movies such as Jarhead and even a Britney Spears’ video – is the Commercials Unlimited production Rubber Johnny, directed by Suki. More

 

Suki - Mazda2 - for Syzygy

Product- Mazda 2 Interactive web launch

The shoot itself involved building key sets in a largely empty blue-screen studio half of which was painted black and lit with windbags to enable us to shoot all the travelling car scenes. Since the car had to be green, it compounded many.. More

 

Suki - The Outlet - for Navigator Blue

Product : The Outlet

Creating this total environment from scratch was a hugely painstaking operation; the walkway, shop fronts, trees, windows, window displays and café interior/exteriors all had to be created and lit. More

 

Suki - EDF Energy - for The TV-Dept

Product : EDF Energy

Where did we get our energy from? With only four working days from script to shoot, the EDF Energy idents needed for the World Cup Final were to feature the newly announced EDF Energy competition winners. More

Suki - BT - AV Browne

Product : British Telecom

The idea behind this commercial was to demonstrate BT’s take more time approach where the ‘BT Together’ option enables you to talk much longer in the evenings and at weekends for less.. More

 

Suki -  Holland & Barrett - Guerilla

Product : Holland & Barrett 'Kims apprentice'

Following on from the previous campaign also featuring Kim Wilde, the brief was to have much higher production values, with the CGI product inserts cleverly animated in a manner conducive to the respective product properties - The result is a total of some 70 commercials. . More

 

Suki - Startrite - HTA

Product : Startrite Shoes 'Monday's Child'

A school full of excited children, a limit to the working day and enough featured children to meet the criterion of the rhyme 'Mondays' Child'. Oh, and by the way, the budget will only afford a one day shoot . More

 

Suki - Toyota - Riley

Product : Toyota Corolla 'Wedding'

Having our own production facilities in Nice, and by taking advantage of the many low cost flights available, enabled us to take our time recceing, casting and enjoying the fine weather.. More

Glenn Marshall

Product - Smooch.com

This 10 seconds spot for an on–line dating agency is an extremely good example of low budget/quick turnaround advertising. Based on the Terry Gilliam style of animation, the spot was animated in two days using After Effects.. More

 

Glenn Marshall

Product: Guinness 'Six Nations Rugby idents'

The classic TV Guinness surge has been animated in CG.. More

 

Glenn Marshall

Product : Loka

Fractal art: This is created by calculating fractal mathematical functions and transforming the calculation into images. Many natural objects - ferns, seashells, plants, rivers, galaxies, clouds and even the weather - are shaped like fractals and the technique basically involves .More

 

Product : Glenn Marshall - Processing
Processing is an open source programming language and environment for people who want to program images, animation, and interactions. More

 

Glenn Marshall

Product : Processing
Glenn Marshall - Music is Maths

The underlying idea was to create something that had its own life and mind and created its own world and imagery. I tried to connect all the elements and variables into a holistic unity, so that by changing one thing, everything else is affected, giving unexpected but natural results..More

Glenn Marshall

Product : Processing
Glenn Marshall - Metamorphosis

I wanted Metamorphosis be symbolic of my passing over into 100% programmed/generative computer art, where perhaps these kinds of ideas can reach more of their potential .More

Jean-Paul Seaulieu

Jean Paul Sealieu - Yves Rocher for Lowe Alice

Product: Yves Rocher 'Women'

The commercial was part of a campaign designed to promote the new brand image for Yves Rocher and took place in South Africa over 3 days - resulting in 2 x 30 second spots. More

Rob Payton

Rob Payton - Bisto - for Irish International BBDO -

Product: Bisto Gravy Granules
Title: 'The Pour' - 2 x day Super 35mm mute studio shoot
Director/DOP: Rob Payton

Nine mini-sets, ranging from a trendy dinner party through to a country kitchen and a midsummer BBQ were built and propped to demonstrate the many occasions when one can serve Bisto. More

 

Rob Payton - McGrath's - for Grey Helme

Product- McGrath Dog Food
Title - 'Irish Stew'
Director / DOP : Rob Payton

‘Good enough to eat’ that was the brief; fresh natural ingredients, lovingly prepared – for the dog. Following the genre for tabletop food cinematography, we played it by the book with the twist in the tale (tail) being this is what goes into McGrath dog food. More

 

Rob Payton - Bathstore - for WFCA

Product : Bathstore
Director/DOP: Rob Payton
Detail: 1 x day HD Studio shoot


This is the second commercial we’ve shot for Bathstore, where we took the initial idea of snappily editing the product range a stage further to be more upmarket in keeping with the company's rising profile. More

 

Product- Tornado Tests
Title - 'Shooting food on a digital camera'
Director / DOP : Rob Payton

"Rob was recently approached to compare the Weisscam, Phantom HD and Arri K4 Tornado cameras. He turned what could have been very technical tests into some beautiful photography. More

Emmanuel Carlier

Emmanuel Carlier - Coca Cola - for McCann

Product : Coca-Cola 'Hawai'

When we received the script for Coca-Cola’s exotic fruit drink Hawai, which called for a tropical paradise of white beaches and lush rainforest, research showed us that the Seychelles and not Hawaii had the perfect locations but lacked any film infrastructure. More

 

Emmanuel Carlier - Seven Seas - Principles Agency

Product : Seven Seas ‘Big Fish’

Although the live action was originally envisaged as being shot in England, the decision was taken to move the shoot to Barcelona due to the wide vistas necessary to accommodate the ‘Big Fish’ and the architectural opportunities available to us.. More

Chris Beckles

Chris Beckles - George Foreman Grill - Principles Agency

Product : George Foreman Grills

Unlike the commercials produced for (say) the American market, the brief was to present George and his product in much more of the modern cookery programme genre. More

   

 

Chris Beckles - Northern Bank -Navigator Blue

Product : Northern Bank 'More than ever'

The schedule was tight, as the launch had to coincide with both a major branch refurbishment programme as well as a substantial technical infrastructure renewal. As this meant there were no new-look branches ready for shooting, we needed to design and produce all the CGI in the short time available. More

 

Chris Beckles - Freeport

Product: Freeport Lisbon 'Designer outlet' 'Giant'

The script called for several good looking giants walking through the streets of Lisbon. The plate shots was to be shot over two days, More

 

Chris Beckles - Indian Tourist Board

Product : Indian Tourism Board ' Indian Summer'

This commercial ran as a generic promotional piece on flights and conferences worldwide for the Indian Tourism Board. Its aim was to promote a view of India that travelers More

 

Chris Beckles - Invest NI - Genesis Advertising

Product : Invest NI ‘Go further…faster’

Using the three colours represented in the logo, the brief was to show three examples of team activity – cycling, rowing and volleyball.
. More

 

Chris Beckles - BT Dancing Dad - AV Browne

 

Product : British Telecom 'Dancing Dancing Dad'

It's a very fine line between 'funny' and 'cringe'. Get it wrong and the cringe factor will haunt you forever, but get it right and you have a highly successful commercial... More

Animation

Simon Devine - Bayer - The Works

Product : Spot-on cat wormer ' Milly & Banjo'

This deceptively simple commercial had to be so designed to mirror exactly the existing POS and branding i.e. very flat, 2D imagery. Flash animation was the perfect tool avoiding the temptation to introduce any element of 3D. More

 Cidona - 'No escaping the taste'

Cidona ‘No Escaping the Taste’ Director: Jo Marsden/Simon Devine/Mike Davis

.Motion Control / Models/ 2-D/ Live Action £90,000 (130,000) Case Study

Product - Raggy Dolls - 117 x 10 minute animated programmes

Produced by Yorkshire Television

'The Raggy Dolls' was the first programme ever to be commissioned by Yorkshire Television from an independent production company. More

 

Hugh Turvey / Simon Devine - Credit Suisse - for Arts and Ideas

Product: Credit Suisse 'Fish' (one of 6 x 15")

Hugh Turvey pioneered a technique in coloured X-ray photography and Simon Devine implemented the transition to live action. . More

Sandalz

Sandalz - Pilsner - DDB

Product :Pilsner Urquell 'Curling'

This was a great idea - very visual, very playful and highly relevant with the Winter Olympics taking place at the time; it was also great having it shortlisted at Cannes. More

Luca Merli

Luca Merli - Gas Jeans

Product: Gas Jeans 'Its true'

Here is a spot that is free, unfettered and original in concept. The idea was to get real talent from the streets of Rio de Janeiro and Berlin More

Laurie Castelli

Laurie Castelli - James Villas - Inferno Advertising

Product : Biscotti

This is the launch campaign for Nonni Biscotti in The USA. The traditional Italian values of the product, the commercial gives the brand a modern, irreverent and sophisticated twist. Shot in New York City, More

Laurie Castelli - James Villas - Inferno Advertising

Product : James Villas 'All quiet'

Primarily a DRTV commercial, the brief was to present James Villas as an up-market self-catering holiday preference. More

 

Laurie Sunday Telegraph

Product: Sunday Telegraph 'Football'

Being The Telegraph, this commercial was designed to promote its coverage of football in a less 'laddish' tone than one normally sees on TV. More

 

Laurie Castelli - Victimas del Terrorismo

Product : Víctimas del Terrorismo

Given the sensitive nature of the subject, not to mention the tiny budget, the whole production was moved from Madrid to Sofia in Bulgaria. By avoiding specific signs or indicators, all the locations pass as Spanish for the purposes of the film. More

Stan Peplinski

Stan Peplinski - Olli Cat Food - Fox Murphy Advertising

Product : Olli Cat Food 'Sofa'

The main priority was to ensure that the commercial maximised the brand logo and core identity and the brief was to ensure categorically, that this directive was followed to the letter. Such was the success of this strategy, sales increased by 200% after just two weeks on air. More

Paul Henman

 

Paul Henman - Toyota -  F1

Product : Toyota F1 Team

This commercial was for a campaign to promote Toyota’s own Formula One Team web site for fans of the team. It ran at on Eurosport. The shoot took place over a week at the Paul Rickard Circuit in southern France, the test track home of Toyota’s racing team More

Roger Alexander

Roger Alexander - Avent - Cannon Rubber

Product : Avent Babycare 'Babycare'

Casting baby called for a happy plump baby that was also of a good disposition; we saw quite a lot of babies! The commercial was very much about the natural ingredients that constitute the products, so we combined beauty shots of these natural elements with shots of happy baby being pampered. More

 

Emmanuel Carlier - Seven Seas - Principles Agency

Product :Tunisian Tourist Board - 5 x days 35mm shoot in Tunisia plus in-vision artists’ buyouts for £100,000 (€126,000)

Despite there being very little budget available for such an ambitious script ‘we want to encapsulate every aspect of Tunisia’ we accepted the challenge and took a package holiday approach and tech-recced every location within the space of a week. More

Alex Soskin

Product : Nokia N80

“Shooting a five minute film in four days involving multi locations throughout New York seemed a bit of a challenge and trying to make New York look like Hong Kong, Cuba and Italy took rigorous location scouting and lengthy art department ingenuity. More

 

Jason Edwards

Roger Alexander - Avent - Cannon Rubber

Product : T-Mobile

This was one of those cases when a full blown 35mm TV commercial is needed in just six days;
Jason got the call on Monday, location recced Tuesday, cast Wednesday put it all together and shot on Friday. . More

 

Tom Oesch

Product : DHL 'Tibet'

With this project Tom was aiming to create an adventurous larger than life, feel good spot using an epic fantasy environment rather than a realistic setting.

Using one of the largest indoor climbing facilities in all of California and some very large green screens, the shoot involved 2 days with the lead actor and several stunt men climbing, falling etc. More

 

Joel Simon

Ian Sciacaluga - AHI - for The Point

Product - HORN OK PLEASE
Director - Joel Simon

My main aim in making this film was to convey what it would feel like for a hard-working taxi driver in pre-monsoon Mumbai, to elicit maximum empathy for the central character without dialogue or a major plot.More

Andreas Grassl

Product : Jeep 3 x day 35mm mute location shoot (Dubai and Oman)

The brief from BBDO (Chicago & Dubai) was to create a storyline that begins with showing the Jeep as a highly masculine and powerful off-roader, yet ends by highlighting its typical family features. Oh, and whilst you’re at it, we need lots of lovely driving shots in every kind of terrain. More

Mark Conn

Short Film -‘Withdrawal’
Writer / Director: Mark Conn


A 10 minute film starring Martine McCutcheon.... Cannes NFB winner More

Product: Short Film
Title: 'Come Dancing'
Writer / Director: Mark Conn

A 10 minute film tells the story of Harold, an elegant but elderly gentleman and the difficulties he has in accepting the changing nature of his advancing years.More