From the four scripts initially on the table and a turnaround time that can only be described as scary, this was one of those jobs that grew as the storyboard and expectations of the client changed. Problematic but not insurmountable, we worked around the clock with the agency – The Pepper Corporation - and made the deadline.

The concept was designed to encapsulate the very essence of Disney and a party. The iconic Disney Castle featured strongly throughout as the Mickey Mouse balloons (with ears) and invitations attached float around and away from the Magic Kingdom. Fireworks and cascades of sparkle, stars and light are used to introduce the various Disney rides and attractions.

The trailer needed to be made up of many elements; CGI balloons, animated invitation cards, firework explosions, library footage and graphics in eleven languages. The CGI balloons were created by animator Glenn Marshall, the majority of the post was handled at Concrete with Rushes stepping in to help meet the deadline. The soundtrack was created by Trevor Masterson

Directors comment:

What started off as a fairly simple storyline expressed in a seven frame storyboard grew into a far more complex brief that changed more or less on a daily basis; we were sympathetic towards the expectations of the client but time was not on our side. Fortunately, Rushes were able to provide the resources (and a weekend) to help pull everything together and the final 40 seconds trailer - with all it’s whistles and bells – was delivered on time to the clients’ satisfaction.