"This is the launch campaign for Nonni Biscotti in The USA. the traditional Italian values of the product, the commercial gives the brand a modern, irreverent and sophisticated twist. Shot in New York City, the idea was to play on the sensual taste of the biscuit, and have fun with the theme of 'The Sexy Cooky', and its Italian heritage.

Client, Agency and production worked as a small team to execute the production and develop a stills campaign alongside the TV at the same time.

Whilst the campaign originates from a US agency for the US market, the director and production company were both British, as the team sought to find a simpler and more cost effective production solution. The commercial was shot on location in Brooklyn, NY, using the RED 1 camera.

The ad not only launches the brand on TV, but also a set of identifiable characters and stiryline that leaves plenty of room for future development."