Unlike the commercials produced for (say) the American market, the brief was to present George and his product in much more of the modern cookery programme genre. This involved creating a set which could be perceived as both apparent.... More

Product : Northern Bank
Title : 'More than ever'
5 x day sync 35mm location shoot plus CGI

The schedule was tight, as the launch had to coincide with both a major branch refurbishment programme as well as a substantial technical infrastructure renewal. As this meant there were no new-look branches ready for shooting......More

Product: Freeport Lisbon 'Designer outlet'
Title: Giant

The script called for several good looking giants walking through the streets of Lisbon. The plate shots was to be shot over two days, with the final studio day in London. Although the fixers in Portugal had done a great job, when the day came the lighting had changed.... More

Product : Indian Tourism Board
Title: Indian Summer
DOP: Angus Hudson

This commercial ran as a generic promotional piece on flights and conferences worldwide for the Indian Tourism Board. Its aim was to promote a view of India that travelers and holiday makers would find both surprising and intoxicating i.e. not just the Taj Mahal.More

Product : Invest NI
Title : ‘Go further…faster’
2 x day Super 16mm location shoot

Using the three colours represented in the logo, the brief was to show three examples of team activity – cycling, rowing and volleyball.
Firstly, we had to source the right kit in exactly the right (pantone ref.) colour and then find... More

Product : British Telecom
Title : Dancing Dancing Dad (one of 2 x 30")
A one day Super 16mm mute location shoot

It's a very fine line between 'funny' and 'cringe'. Get it wrong and the cringe factor will haunt you forever, but get it right and you have a highly successful commercial. This concept could have been a recipe for such a disaster, but for the flair of the Director... More