Having produced many commercials for BT in the past, we were delighted to be part of BT’s ‘Freedom’ campaign.

Access to unrestricted broadband is represented by sudden and unexpected displays of freedom as ordinary people spontaneously (and joyously) act out of character.

In Trampoline, a quiet and reserved businessman sets off early to work and is irresistibly drawn to having a quick bounce on his kid’s trampoline. His joy and unbridled freedom, made evident by his childish uninhibited behaviour, powerfully communicates the message.

Director's comment:

“I wanted to remain on our businessman as much as possible as he was happily bouncing up and down on the trampoline. As a result, most of the action is captured close to his face or seen from his POV. I also liked the idea of him launching himself into the air in slow motion, then contrasting that serenity with the furiously paced edits that follow. We took great care with casting and were fortunate to find a talented dramatic actor who was also ballet trained.”