Product: Salaam Motor Insurance
Directors: Suki & Simon Devine
This is a spot for a new insurance company. The creative execution is based on there being something missing and that something is ethical insurance in an Islamic context. more

Product: Salaam Motor Insurance
Directors: Suki & Simon Devine
Detail: (using Cinema 4 and Maya)

This is a spot for a new insurance company which is much the same as any other (motor) insurance company except for being Halal; the creative execution is based on there being something missing and that something is ethical insurance in an Islamic context.

All the buildings and various props were hand drawn on paper then these, and all the background elements, were scanned and/or positioned into a 3D world using Cinema 4.

The cars were modelled using Maya and were based on standard vehicles and adapted to be generic. The cars were then cut in half and where the interiors could be seen, car seats were added. All cars were then placed into the scenes and lit; final reflection passes and shadows were added to complete the illusion with cars and backgrounds blending seamlessly.

“Working with Commercials Unlimited on Salaam Insurance was a joy and a pleasure. The TVC delivered was a piece of work that everyone from client to creative was proud of.

Suki directed with much gusto and enthusiasm, whilst taking the concept to a new level. Simon, Neil and Jo planned the production brilliantly throughout and the technical expertise of the CGI was flawless.

Without doubt, a tricky brief was turned around with much professionalism and dedication.”